Welcome Prospective Agent!

With sweeping changes forthcoming in the way our industry is currently paid, there may never be a better time to effortlessly move your license  to Lannon Stone Realty. If potential earned commissions are lowered, what will happen to your income? How will your firm pay their overhead? 
Will your current firm need to take more from you to survive?
The time to switch is right now!
Move your license here and ditch the split. Join over 100 of your peers that have found their way to larger paydays by paying only $200.00 per closed transactional side!
NAR statistics show that a minuscule percentage of buyers and sellers choose a real estate agent due to their brokerage. Our agents have proven that to be true. So if you're tired of sharing your commissions with your brokerage, then we should talk today.
Bob Forman Broker/Owner 262-333-4440
Check out our Google Business Page!

No minimum production requirements!
No micro-managing!
Paperless backend!
E & O coverage included!
Free Listings To Leads* See FAQs.
Optional property searching website with CRM!
No caps!
No splits!
Free optional training!
Workman Success Systems at a reduced price!
No company fee increases!
No hidden fees!
Mentorship programs!
Discounted license course fees for new agents!
Discounted CE fees for our agents!
See our FAQ's below.
Or better yet, call Broker/Owner Bob Forman 262-333-4440 or get on my schedule for a private one-on-one phone call.
Sign me up now!


What  a few of our agents state about us!
Google Lannon Stone Realty to see more testimonials!


I have been with Lannon Stone Realty for just a few months but the change has been dramatic! The best part is of course the commission, on my first transaction I made 6,000 more than I would have at my previous company! Lannon Stone gives you the freedom to run your business your way, with as little or as much support or training as you may need. Bob is always there to help when you need it. I would highly recommend Lannon Stone to anyone serious about being successful in real estate.

LInda Rodriguez 4/21


I have been selling real estate for over 25 years and I am here you tell you, I finally found the perfect brokerage to work for! I have worked for many of the "BIG BOX" brokers: Remax, Coldwell Banker, Remax, Keller Williams and more. I guess you could say I have been around the block. Things I love about Lannon Stone Realty: it is truly a family company and feels that way. Bob is always available to take your calls or respond to text and email messages! It is great to have an active, present broker who displays his passion to help all the agents succeed. Bob is inspiring and is always willing to help with marketing ideas, and tips if you ever get "stuck". The thing about Lannon Stone is that you can brand yourself the way you want. . This is as close to owning your own brokerage as you can get. How about the commission split with the broker? Ummmm, $200.00 per transaction, that's it! You will not find a better deal out there, I have looked! There are a lot of firms that offer (stock options, and down line income) it is all a way to make the agent feel like they are getting so much, when they are really concerned about their split. If you want to invest in stocks or set up income from other agents' sales, do it yourself. At 100% you can afford to invest in the stock market on your own, or pay a higher referral fee to other agents to generate business. There is so much flexibility here, the sky's the limit!  Todd Wage Broker Associate Lannon Stone Realty 414 840-3982

Todd Wage


I’d say: I LOVE keeping what I work so hard to earn! I love that all my clients value ME not the name-brand bologna that some companies try to make us believe. I love that Lannon Stone Realty LLC values me as well! It’s a great place to have my business!

Heather Reliford 3/2021


I decided to make the switch to Lannon Stone in February and I haven't looked back since! Leading up to the decision I was frustrated that I was giving up so much of my commission and, in my opinion, not getting the guidance and help equal to what I was giving up! Bob has been very supportive and encouraging since day one and he's provided an atmosphere where I have thrived and felt freedom to build my business in the way that I want. Lannon Stone is a great brokerage that every agent should seriously consider joining, especially if your current brokerage isn't giving you what you are looking for!

Joshua Peterson 4/2021


"I am so glad to make the right decision to join Lannon Stone Realty, LLC. It was the best move to give myself the biggest raise from 65% to 100% of my hard earned real estate commission. I instantly see the difference in income and the kind of strong support of the Owner/Broker to his agents. I only wish I had known Lannon Stone Realty earlier. Just check it out, you will not regret it! Thank you for your strong support."

Lang Xiong


I am so happy I made the switch to Lannon Stone Realty! I have been thinking about making a change for a year or so, but it's a big decision when you are in your comfort zone. I love the support I get from Bob and other agents so far, the forms and tools are MUCH MUCH easier than I was using before! And of course, making more money isn't too bad either! But really, I love the family type culture and having more individual attention. Could not speak highly enough of this group! If you are EVER thinking about making a switch, this is the place to do it!

Kristin Schneidler


Switching brokerages is a difficult thing to even consider especially when you’re with one for a while- 5+ years for me. After speaking to Bob just one time, the decision suddenly became too easy. He was extremely responsive to every question or concern and was even working while ill. We as agents are running our own small business and every penny saved really matters tremendously. Why was I paying 30% on EVERY closing, on TOP of a flat fee (more than $200/closing- try $250! And an extra $200.00 if it was my listing!) AND a hefty monthly fee to my previous brokerage? Everything I thought I wouldn’t have at a new brokerage, I have here at Lannon Stone Realty AND THEN SOME! Bob is still extremely responsive to anything I need and is a true professional in the industry. It’s not worth the wait. Just make the switch now.

Marisa Koepp


I worked for a big name broker, I thought I'd never leave. One day I figured out that in the 3 years with the "Big Box" Real Estate Co I was with, that I had paid them about 75000 in 3 years. I couldn't believe it... That was insane, I decided not to make my broker rich and keep that money for myself. Instead of 18% going to my broker on every deal, I pay $200.00. HUGE difference to my wallet. Thanks Bob

Dennis Alsteen


Lannon Stone is an awesome company! 10/10 Recommend!.

Bret Wilke


“I made the switch to Lannon Stone Realty and couldn’t be happier. Bob made the switch super simple. I feel supported when I have questions yet have the freedom to run my business to best benefit my clients. The commission structure was a game changer; with Lannon Stone I earn more money or more time depending on my work load, and who doesn’t like that!”

Codi Alger


I have never been with any other real estate office before now that has immediate broker response with so much to offer at such a minimal price! Yet I have been with all the major real estate companies in the Milwaukee metro area! If your looking for a GREAT company then why wait! Join today! You will not regret it and save thousands that are going out the window to your broker!

Kathy Knight


When we started in real estate, big box was a big deal. Not anymore, times have changed. We have been with more than one of the big box brokers, so we talk from experience. We are so glad we made the change to Lannon Stone Realty and we are not looking back. We lack for nothing here at Lannon Stone Realty. Bob is a dynamo, the support, the tools, the cap….oh wait, there is no cap. Seriously, no looking back. Welcome to getting paid for YOUR hard work.

 Steven & Robin Salfer


I am proud to be full in support of LSR under the supervision of Bob Forman who has all the experience and dedication to make sure that agents coming in with any level of experience have the best opportunity to be successful in real estate. He always answers your calls and answer any questions you may have. What I like the most is a small flat rate charge of $150 for any size closing just like I give myself a big raise each time!

Lang Ixong


I am a new agent to LSR but I am impressed with all communication received from the Broker Bob Forman. Bob made the transition to LSR seamless and easy. All of the agents on the LSR team have been helpful and eager to work together. I look forward to the opportunities which are being presented by joining this brokerage.

Christine Leny


It is not easy to find a brokerage that truly cares about its agents. When joining Lannon Stone Realty, you are saving money, investing it in your business, you don't need to pay for franchise fees, or commission splits. The potential is endless! You can quickly become an investor in a multi family unit. You decide how to manage your hard earn commission. Quitting C21 and joining Lannon Stone Realty was the best decision I have ever made!!! I got a non competing broker, full commission, full broker support, a professional website with MLS search, and so much more...

Fatou Coulibaly Eau Claire

Do Something Great

Our Mission Statement

Our mission is to provide our agents everything they need to build and market themselves not their brokerage. We also pay our agents 100% of their commission. Lannon Stone Realty only charges $200.00 per closed transaction. Contact Bob Forman Broker to find out why we are the future of real estate agents that want to maximize their income and potential. We're consistently adding new agents and you should take the time to find out why! Get in now and lock in your fees before they go up

        Top Reasons to Join Lannon Stone Realty

1) Keep 100% of your commission.
2) Control your own destiny.
3) Market your own domain and build your own brand.
4) No mandatory meetings.
5) Free training, mentoring & coaching.
6) Professional property searching website only $25.00 per month. Fee will increase 4/1/24 to **$35.00**.
7) CRM included with website.
8) Errors & Omissions insurance included.
9) Full broker support.
10) Free Paperless Pipeline document upload system.
11) Free Listings To Leads Marketing! *Info below.
12) No production requirements
13) No hidden or junk fees
14) Mentoring program for new or newer agents.
15) Actively recruiting agents in Milwaukee, Waukesha, Racine, Madison, Green Bay, Fox Valley, Eau Claire & and many more cities & counties throughout WI. Contact Broker Bob today to see if we're in your area.

Contact Broker Bob Forman 262-333-4440. or scroll down for our contact page.
Your future is waiting for you! 

How Much Does Is It Really Costing You Not Joining Lannon Stone Realty? Average Closed Listing Side Transaction of $280,000 X 3.6% =$10,080.00.
Average Brokerage Override 30% or $3024.00,
Agents Average Payout = $7056.00.
If You Close 10 Transactional Sides Per Year, You've lost $30,240.00! Close Those Same 10 Sides With LSR And Your Income Would've Been $100,800.
Give Yourself A HUGE Raise Now!

Contact Broker Bob Forman 262-333-4440! Scroll down for our contact page!

Frequently Asked Questions

What does LSR charge per month?

Our monthly fee is $100.00. Once you join, your fees will be locked in permanently. You'll receive this as part of your Independent Contractor Agreement.

How does E & O coverage work?

All of our transactions are covered with Errors & Omissions insurance.
Our agents do NOT pay any additional fees for this coverage.

Is LSR a discount or limited service broker?

Absolutely not! Although our agents have the ability to control their fees with their sellers and buyers, I expect that every client/customer receive the maximum effort from our agents & firm. It is extremely important to me personally that our image is never tarnished.
I will not accept less that the best from anyone who is an associate of our firm.

How much do I pay for each closed transaction?

Our agents truly are paid 100% of their earned commissions. We deduct only a $200.00 fee per transactional side. The one exception to this is if two agents/firms our splitting one side of a transaction. In that situation, the fee is $230.00
Your commission will be in your bank account in two business days.

How much does it cost to join Lannon Stone Realty?

Our current fee is $599.00 + 5% surcharge or a total of $628.95.

How do we turn in our paperwork/files?

We are a paperless company! All documents for each & every transaction are uploaded or emailed to your Paperless Pipeline transaction. Once they are received, they are reviewed for accuracy & compliance.

How is my monthly MLS fee paid?

Your MLS fee is charged to you by LSR each month and paid on your behalf by us.

Do you offer a real estate website ?

Our agents have the option to have a  personal website, with this fully functional property searching website you'll market your domain to promote you and your brand! The cost for your site is only $25.00 per month at this time. It includes CRM and blogging. You may check out our main site at www.lannonstonerealty.com.

Do you offer training?

We hold monthly OPTIONAL training, typically to help our agents get more sellers and buyers. We want our agents to be their best and will do what we can to provide them with as much knowledge as possible. Additionally we have contracted with Workman Success Systems to offer our agents advanced training at a fraction of the fee WSS charges. We also have a monthly Agent Round Table meeting where a group of our agents share whats going on in their business, overcome any issues and discuss the topic of the month.

May I speak with the broker if I need help on a transaction?

I personally make myself available seven days a week for my agents. If you need help or assistance overcoming an objection, let's talk it out together.

Does LSR have an office?

Although Lannon Stone is a virtual company w/o a physical office, we do have the use of Stewart Titles office as well as our partner lender's office at  Movement Mortgage.

Is there an executed agreement between agent & firm?

Everything we offer is clearly defined in our Independent Contractor Agreement. Our contract is month to month. We are confident that you will love being part of our firm. Feel free to speak with any of our agents. Also, your contract states that the fees that LSR has control of are locked in.

Want to know more?

Contact Bob Forman Broker/Owner 262-333-4440 or [email protected] or scroll down for contact page.

What is Listings To Leads?

L2L has many features, I'll name just a few,
Auto-posting of listings and pre-written posts on social media on your behalf. The aforementioned will post for you on your connected FB, X LI, IG & Google Business Page. Additionally you'll have a functioning property value landing page to capture sellers. The site also allows you to create a personalized website for each of your listings. With over 100 landing pages plus a listing presentation, you'll find yourself with a very handy assistant that is included in your monthly fee you pay to Lannon Stone Realty. How much time will these features save you while keeping you prominently in front of your social media sphere?

Contact me

Call or text Broker Bob 262-333-4440

Message Sent!

Your message has been sent successfully, I hope to respond within 24 hours. You can also contact us through social media, links can be found below!


Sussex, WI 53089, US

About us

Lannon Stone Realty, LLC is a Wisconsin-based company. It was designed to allow real estate agents the opportunity to earn and keep 100% of their commission without a commission split. The fact is, you'll only pay $200.00 per closed transactional side. With decades of real estate and sales experience, our goal is to provide every agent with all they need to maximize their income and control their life. Don't procrastinate, contact us today.

Follow us